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Focus: Agency Access, Winner of 2015 Corporate Sponsor of the Year

At last year’s DMLA Conference we instigated some new awards and reinstated some awards that we hadn’t given for some years in an effort to acknowledge the special efforts of some of our members.  Here is the first of our series on the accomplishments of these special companies/people before new honors are bestowed at this year’s conference.

First up, Keith Gentile, CEO of Agency Access, our first ever Corporate Sponsor of the Year.









Could you describe the role you played in DMLA’s branding last year?

Last year, we were approached by DMLA’s executive director, Cathy Aron, and president, Sarah Fix, to help re-brand and market DMLA. One of our senior marketing consultants and member of the DMLA board, Karen D’Silva, worked with Biggs, a hip New York graphic design agency, and supported the logo design. After this new identity was created for DMLA, I worked on a program to market the company’s new vision and goals to its members and potential members. At Agency Access, we have an amazing Campaign Manager program designed to provide consulting support, design support, and implementation support. I assigned an elite crew, which included Karen D’Silva as consultant, Alison Abate as designer, and Katie Jackson as campaign manager to market the 2015 DMLA conference. They worked on a series of email promotions and a print brochure to promote the new vision to members. Through a series of branded emails, we scheduled campaigns and simultaneously focused our attention on all the great things the conference had to offer. By including DMLA’s new vision, registration, seminars, and parties, our goal was to educate the market on how spectacular the conference would be.

What does winning the first corporate sponsor of the year award mean to you?

It was surreal! It meant so much to me personally, and most importantly, to my team. I couldn’t take all the credit because there were so many moving parts and people involved in making it happen. We were flattered and shocked with the generous award and recognition.

 Looking back at the conferences’ success, which contribution of yours are you proudest of?

I am proudest of the increase in brand awareness. Our goal was to educate people on the new brand and vision of DMLA while increasing registration to the conference, and I feel we did exactly that. Another memorable moment was when Cathy and Sarah approached us to express gratitude for supporting them. Other supporters of DMLA that I have never met also came over to thank us. All the recognition we were given felt amazing because our hard work had paid off. We felt very much appreciated.

What have you been working on for this year’s conference and what are you most looking forward to?

This year, we want to soak in the conference more. We were so involved last year that we really didn’t get the chance to absorb all the greatness the DMLA conference has to offer. I’m looking forward to meeting more people and possibly make some business connections. I feel we have a lot to offer and look forward to doing so. With that said, we will be hosting the fireside chat, engaging the audience in an intimate and honest conversation about marketing in the digital age. Karen D’Silva will be joining us, and I look forward to bringing some good topics to the floor.

Agency Access started as a small database company but has since expanded. What do you credit your success to?

I’ve been at this for 20 years and I still look back and ask myself, “How did I get here?” I was only 19 years young when I fell into this industry, and I didn’t know much at all back then. All I knew was that I loved the industry, was a hard worker, and truly cared about my members and their success. I love helping people. I love to work, but most importantly, I choose to surround myself with employees that are better than me. My employees are incredible people that I trust and care for very much. They are intelligent, loyal, hard working, and share the same values I do. Helping people be successful is always our number one goal.

Now is the future!

A session about 360 and virtual reality

In June of this year, Getty Images announced the launch of the Getty Images Virtual Reality Group-a new business dedicated to the creation and global distribution of virtual reality (VR) content. Are immersive products such as 360 and VR photos/video about to revolutionize the stock photo market? We will explore the technology and its opportunities with experts from all sides: creation, licensing and publishing at the DMLA 2016 Conference on Friday, October 28th at 2:00 p.m. at the Hyatt Regency, Jersey City.  Read about the panelists here

Now is the future! At the DMLA 2016 Conference!

A session about 360 and virtual reality

In June of this year, Getty Images announced the launch of the Getty Images Virtual Reality Group-a new business dedicated to the creation and global distribution of virtual reality (VR) content. Are immersive products such as 360 and VR photos/video about to revolutionize the stock photo market? We will explore the technology and its opportunities with experts from all sides: creation, licensing and publishing at the DMLA 2016 Conference on Friday, October 28th at 2:00 p.m. at the Hyatt Regency, Jersey City.

Meet the session participants:

Moderator: Paul Melcher





Paul Melcher brings more than 20 years of experience in photo licensing, technology breakthrough and leadership roles for world-renowned photography companies. He was named by American Photo as one of the “100 most influential individuals in American photography.”Mr. Melcher is currently a strategic consultant for visual tech startups, an advisor, and the founder of Kaptur Magazine, the first online publication solely devoted to the visual tech industry. He has held top executive positions at companies such as Stipple, Rex Features, Digital Railroad, Corbis, ImageDirect, Zymmetrical and PictureGroup.

Panelist: Greta Pittard-VideoBlocks



Greta Pittard is the Vice President of Content Acquisition and Contributor Engagement at VideoBlocks (  As a senior media executive, Greta brings over 18 years of experience in strategic planning, development, and management of multi-million-dollar business projects and operations, with expertise in growing young companies and startups. Greta was among first employees of the Smithsonian Channel, where she worked for over seven years as Director of Production Management. In addition to her background in the media industry, Greta served as Head of Company Operations at Summit Series.

Panelist: Michael Villaseñor-The New York Times




Michael Villaseñor is Creative Director, Marketing & Innovation at The New York Times.   He creates advertising inspired by The Times legacy of premium reader experiences, evolving them to the next generation of digital platforms.

Michael’s team won multiple awards for their work on features such as NYTVR (virtual reality),” Plan Your Next Adventure” (a mash up of The Times “36 Hours” series and Google Maps), and creation of mobile-first native ad formats.   These projects demonstrate his belief that advertising can enhance a reader experience, and enable innovation in the news space.

Prior to joining The Times, Michael worked at Flite, a creative ad development platform.   He has a degree from the University of San Francisco, and spends his days thinking about design, guitars, and tacos – in that order.

Panelist: Steve Hercher-360 Cities




Steve Hercher, originally from Portland, is a long time expat living in Prague, Czech Republic. He’s been involved with 360Cities since its inception in 2008, and as commercial director established and grew the stock photo licensing and commissioning activities that now form the company’s core business model. Prior to 360Cities, Steve held a variety of biz dev roles for internet companies based in central Europe. He has degrees from Willamette University and the London School of Economics.



Since Carol Highsmith filed a claim in federal court last week against several DMLA members under Section 1202 of the Copyright Act based on images licensed by such members that she provided to the Library of Congress LOC and were displayed on the LOC website as “unrestricted”, we have received many inquiries about the meaning of “what is public domain” and whether can you license a digital file or sell a work of art that is in the public domain.  Nancy Wolff, DMLA Counsel, answers this question in our blog here.

Getty Images and Mother Image help Create Sexual Assault Awareness & Prevention Campaign

RAINN (Rape, Abuse & Incest National Network) recently launched a new multimedia campaign featuring seven survivors of sexual violence. Released to coincide with Sexual Assault Awareness & Prevention Month in April, the campaign highlights the scope and human impact of sexual violence in the U.S. The campaign features survivors speaking openly about sexual violence, the challenges they faced, and what it means to not be defined by these experiences.

The RAINN Survivor Series campaign was made possible by a Getty Images Creative Grant, awarded to ad agency Project Buchanan (Florence Buchanan, Creative Director) and Mother Image (Susan Carolonza Chanin, Executive Producer and photographer Rana Faure) and their partner, director Poppy de Villeneuve. In addition to funding from Getty Images,the campaign received broad pro-bono support from the New York creative community: post production and editorial house Hooligan, production company Zebra, with audio post production by Sonic Union, telecine by Nice Shoes, photo retouching and print production by Advertising Arts.

The campaign encourages those impacted by sexual violence to reach out for help through the National Sexual Assault Hotline, which saw a 10% increase in demand in the last year alone. In 2015, 157,157 people turned to the National Sexual Assault Hotline via telephone (800.656.HOPE) and secure online chat (

For many, chatting with a RAINN support specialist on the Online Hotline is the first time they’ve talked to anyone about their experience: 51% of minors and 28% of adults disclose what happened for the first time during an online session.

Read the entire press release here

DMLA 2015 Conference Keynote Speaker Announced



Everyone’s attention has been drawn to Adobe since its acquisition of Fotolia earlier this year.  The launch of Adobe Stock, which is directly integrated into Creative Cloud applications, will definitely impact the stock industry.  Scott Braut, Adobe’s new Head of Content for Digital Media and the Creative Cloud, will kick off our conference with a keynote presentation on Adobe’s view of their creative marketplace now and in the future from Big Brands Who Use Social Media as Brand Influencers.

Other great educational sessions will follow including:

  • Buyers Panel: The Death of Stock: More and more, we hear about the death of stock. We bring together buyers, tech companies and influencers to discuss how in their search for authenticity, buyers are leaving stock photo agencies to find images in the vast UGC world.
  • The future of video licensing: A panel of video suppliers and video customers discuss how they are using video today, trends in the marketplace, learning curves of adopting stock video, and anticipate mobile adoption.
  • The mobile revolution: Hear how mobile technologies are enhancing the way media sellers are approaching their selling experience and streamlining/promoting image submissions to mobile users. What has been working, what hasn’t? What has it taken to get their mobile technology going? Leading industry colleagues will share their experiences.
  • The business of “free”: Free stock photo websites are gaining huge popularity. This panel, composed of the founders and ceo’s of leading platforms, will explore the reason for their traction, their business models and if they are a threat to the stock photo licensing world.
  • The elusive right of Display: The evolution of thumbnails as part of image search to the display high resolution images. Are websites using technology to avoid licensing? Does the law support this or has it gone too far? Is it time to rethink the server test that permits the use of image display by framing an image from the original source?
  • On-Demand-Photography: Crowdsourcing photography to find content “on-demand.” Setting bounties for acquiring photos directly from photographers via technology innovations.
  • The Fireside Chat: After decades spent chasing real people in stock and endlessly parsing authentic styling, comes “real photography”. We’re twenty years into the the digital revolution but still only beginning to understand what the new technologies are doing for photography. This year’s DMLA fireside chat will be less a cozy reflection and more of a raging blaze of ideas that will inspire and alarm in equal measure. The participants will examine several different meanings of “real photography”, but all fueled by the white heat of technology: user generated content, computational imagery, deep data, automated tagging and more, all in the search of real value for tomorrow’s image users.
  • and much more…

Registration prices go up again on August 15th.  Register today to get the current best rates.

You can find all the conference information including accomodations here.

DMLA LEGAL UPDATE: Copyright Office News & New York State Right of Publicity Bill

2015 has already been a busy year for the U.S. Copyright Office and for DMLA’s Legal Counsel. The Copyright Office has been publishing policy reports, issuing Notices of Inquiry (“NOI”), conducting various studies, and participating in congressional hearings about copyright law reform.  The DMLA team has been busy answering the NOI’s and participating in various letter writing campaigns to address the various issues.  You can read all the details here.

Leading Online Stock Photography Service Releases New Mobile App: ‘Stock Photos by Dreamstime’


Dreamstime announced today the release of “Stock Photos by Dreamstime”, a new mobile phone app geared toward customers interested in purchasing and downloading images directly onto their smartphones and tablets. This new application compresses all of the vital functions of their website making it a powerful option for consumers on-the-go. Read the entire release here

ICOMP Comment on EU Commission’s Statement of Objections

If the FT report that Google will be served with a Statement of Objections by the European Commission is accurate, then this is a very significant development. A Statement of Objections represents a formal finding by the Commission that Google is dominant and that its actions have caused harm to businesses and consumers in Europe. We await formal confirmation from the Commission, but if confirmed this is an important step towards a successful return to a fair and competitive online marketplace that will be welcomed by our members.

Please note: DMLA has been an active member of iComp for the last two years and although this move by the EU has no immediate consequences for the United States, we hope that it will begin to place pressure on the FTC and other government agencies to look at Google again for anti-trust practices.

See Financial Times article here