Everyone’s attention has been drawn to Adobe since its acquisition of Fotolia earlier this year. The launch of Adobe Stock, which is directly integrated into Creative Cloud applications, will definitely impact the stock industry. Scott Braut, Adobe’s new Head of Content for Digital Media and the Creative Cloud, will kick off our conference with a keynote presentation on Adobe’s view of their creative marketplace now and in the future from Big Brands Who Use Social Media as Brand Influencers.
Other great educational sessions will follow including:
- Buyers Panel: The Death of Stock: More and more, we hear about the death of stock. We bring together buyers, tech companies and influencers to discuss how in their search for authenticity, buyers are leaving stock photo agencies to find images in the vast UGC world.
- The future of video licensing: A panel of video suppliers and video customers discuss how they are using video today, trends in the marketplace, learning curves of adopting stock video, and anticipate mobile adoption.
- The mobile revolution: Hear how mobile technologies are enhancing the way media sellers are approaching their selling experience and streamlining/promoting image submissions to mobile users. What has been working, what hasn’t? What has it taken to get their mobile technology going? Leading industry colleagues will share their experiences.
- The business of “free”: Free stock photo websites are gaining huge popularity. This panel, composed of the founders and ceo’s of leading platforms, will explore the reason for their traction, their business models and if they are a threat to the stock photo licensing world.
- The elusive right of Display: The evolution of thumbnails as part of image search to the display high resolution images. Are websites using technology to avoid licensing? Does the law support this or has it gone too far? Is it time to rethink the server test that permits the use of image display by framing an image from the original source?
- On-Demand-Photography: Crowdsourcing photography to find content “on-demand.” Setting bounties for acquiring photos directly from photographers via technology innovations.
- The Fireside Chat: After decades spent chasing real people in stock and endlessly parsing authentic styling, comes “real photography”. We’re twenty years into the the digital revolution but still only beginning to understand what the new technologies are doing for photography. This year’s DMLA fireside chat will be less a cozy reflection and more of a raging blaze of ideas that will inspire and alarm in equal measure. The participants will examine several different meanings of “real photography”, but all fueled by the white heat of technology: user generated content, computational imagery, deep data, automated tagging and more, all in the search of real value for tomorrow’s image users.
- and much more…
Registration prices go up again on August 15th. Register today to get the current best rates.
You can find all the conference information including accomodations here.