New in 2017, we are highlighting various DMLA members to give insight into their businesses with Member Profiles. Visual Connections recently ran this amazing article on one of our members, Josiane Faubert of PICHA Stock. We thank VC for allowing us to repost their work and bring you an insight into one of our newest members. Josiane will be speaking at the DMLA 2017 Conference in October with a DMLA Talk. Read the entire article here.
New in 2017, we are highlighting various DMLA members to give insight into their businesses with Member Profiles. Visual Connections recently ran this amazing article on one of our members, Josiane Faubert of PICHA Stock. We thank VC for allowing us to repost their work and bring you an insight into one of our newest members. Josiane will be speaking at the DMLA 2017 Conference in October with a DMLA Talk.
Diversity and Authenticity – the need to have visual media accurately reflect the world has perhaps never been so urgent and necessary. Tell us about yourself and how PICHA Stock came to be:
PICHA, is a RF stock photo library specialized in Africa. I started PICHA in 2014 because I felt we needed better representation of Africa in this industry. I am from Gabon and from France and I was always frustrated when trying to find contemporary images of Africans, so I started PICHA with my own collection and now we have contributors from South Africa, Kenya, Ghana and Morocco. My goal is to be able to get contributors from all over Africa.
What is your process for sourcing and working with your photographers to create relevant imagery? Are they exclusively from Africa or do you work with photographers internationally?
We work with photographers internationally, although our sourcing efforts are dedicated to photographers on the African continent. We get a lot of referrals, people who refer photographers they know/love, and we also scout social media a lot to see what people are producing. Word of mouth and social media are key for us.
There is also an investment in time educating on what works and what is relevant in the stock industry.
The RF business model is certainly the prevailing and most popular at the moment. Sustaining and growing business with lower price points has got to be a challenge – Where do you see PICHA Stock in the market place and how do you plan to firmly establish the collection?
Finding the right balance is a big challenge. The RF model makes things easier for buyers and is becoming the norm. Surviving in this market means finding ways to differentiate yourself. PICHA is very different, we focus exclusively on Africa. Our goal is to show Africa in many ways, especially the modern Africa. PICHA has been growing and buyers especially in Africa are starting to embrace PICHA too.
Distribution is such a vital cornerstone for any collection – what are your plans for reaching markets outside Africa?
PICHA is very careful with other channels of distribution. We have been talking with a few other agencies but we value agencies who can really see PICHA’s collection with real added value, and not just another source for more photos. We are testing a few partnerships at the moment.
Tell us about some of your favorite photos in the collection.
Recently we showcased a few photos for Valentine’s Day and they were quite funny, people’s engagement on social media during valentine’s day quite high.
I am normally fond of images that depict ‘everyday workers’, people who have small shops or who sell on the street. I feel like everyday workers are the soul of any city.
©Adama Traore @PICHA
How long have you been a DMLA member and what has your experience been like so far?
I have been a member of DMLA for a year now and it has been great. DMLA provides many resources and as a small agency, I am really thankful for this, especially the legal resources. The icing on the cake with DMLA is the conference where I’ve been able to meet and learn from great people.
What else would you like the readers to know about PICHA Stock?
PICHA means ‘image’ in Swahili and it is a collection of warm and rich photos of Africa. PICHA is very young and very dynamic. If you are looking for something original and out of the ordinary, PICHA is the site to check.
The 2015 Conference (our 20th Annual) by all accounts was an overwhelming success! We’d like to thank all the participants for their contribution to the event and for helping to make it so relevant. It is the presence and enthusiasm of such a variety of attendees from all over the world that make these meetings so worthwhile.
While moving to New Jersey was a bit controversial to some, the amazing views and the accommodations more that made up for a little inconvenience. Most people found the 5-minute trip on the PATH train to Manhattan to be very easy!
The conference was jammed packed with people, quality sessions and every one of our speakers and panelists were prepared to give enormous amounts of information to our audience. We will be posting a series of reviews of all the sessions in upcoming blogs.
Events like this don’t happen without a lot of hard work from a lot of people. A special thank you to Ellen Boughn and her Program Committee for a flawless conference from start to finish: Doug Dawirs, Lynn Eskenazi, Ellen Herbert (Novel Expressions), Paul Melcher, Nuno Silva (500px) and Sonia Wasco (Grant Heilman Photography).
To Ophelia Chong (Stock Pot Images), a new DMLA Member, who jumped in and volunteered to run the front desk at her first conference, a huge thank you… and to the Agency Access crew who assisted her: Amanda Cronin, Katie Knepple, Matthew Spindler and Michele Mattera.
Congratulations to our 2015 DMLA Award winners, a new tradition that was started this year: Volunteer of the Year, Karen D’Silva; Corporate Sponsor of the Year, Agency Access and to our Lifetime Achievement Award winner: Sonia Wasco, Grant Heilman Photography. A Well deserved honor by all of the recipients!
A big shout out to all our speakers, moderators and panelists whose contributions were above expectations and who made our sessions so very interesting and informative. A huge thank you to Doug Dawirs for making the AV work so seamlessly.
We are thankful to our photographer, Joe Santa, who donated his incredible talents to capture the great moments of the event. Look for his photos with our session reviews.
Thanks to all our conference sponsors: 500px, British Pathé, CDAS, Condé Nast, Corbis, Gaopin Images, ImageProtect, Visual Connections and especially Agency Access who did all the design work for the event (Alison Abate and Katie Jackson most of all). Please plan ahead to take advantage of one of 2016’s sponsorship opportunities.
These Conferences keep getting better and better! Make your plans now to attend next year’s event. We’ll have information soon on dates and location. All you need is a quest for knowledge and lots of business cards!
See you next year!!
PACA, the Digital Media Licensing Association, announced today a change in leadership. Steve Spelman, incoming PACA President for the 2014 to 2016 term, made the decision to resign from his position as incoming President after leaving Corbis.
“Due to changes within the sales team in the New York office, I will no longer be working at Corbis, and as a result, I felt it best to resign as President of PACA,” Spelman said. “PACA is an extremely valuable and important part of our collective industry and my involvement over the years has been very rewarding. I look forward to rejoining PACA in the near future.”
The nominations committee quickly nominated and the board unanimously elected Sarah Fix of Blend Images as the new President of PACA. Sarah Fix was serving as Vice President on the current executive board and served as Secretary in the previous term. As VP Creative and member of Blend Images, LLC, Fix is responsible for overall creative direction, marketing, and photographer development. She began her career in stock photography in 1993 at Westlight, and has held various management and director level positions at Corbis, Brand X Pictures, and PictureArts before joining Blend Images.
“Steve Spelman will be deeply missed in his role on the Executive Board,” Fix said. “I am already rolling up my sleeves, working on a strategy and speaking with members. I look forward to working with our Executive Director Cathy Aron and an executive board that represents a variety of different types of agencies.”
The PACA 2014 to 2016 Executive Board also includes Julie Zentmaier of Science Source Images as Secretary, Chris Carey of Minden Pictures as Treasurer, past President Nancy Carrizales of Animals Animals/Earth Scenes, and four members-at-large, Geoff Canon of Masterfile, Keren Sachs of Shutterstock, Karl Schatz of Aurora Photos, and Elena Flanagan-Eister of Depositphotos.
The PACA Nominations and Elections Committee is pleased to announce the call for nominees to serve on the 2014 to 2016 PACA Board of Directors.
There are eight positions open for the 2014 – 2016 Board slate – President, Vice President, Secretary, Treasurer and four (4) Officers-at-Large.
Participating on the Board of Directors enables you to lend your leadership and vision to the PACA community and to contribute to defining its path forward. If you are interested in serving or nominating a fellow member, please see below for more information.
The PACA Board’s obligation to its members is to govern the organization and to forward its mission:
To promote and protect the interests of the media licensing community through advocacy, education and communication.
Nominations and Elections Process:
Eligibility: Any member of PACA in good standing may nominate themselves or fellow members to serve on the PACA Board of Directors providing they meet the requirements as established in the PACA Bylaws.
Only complete nominations will go before the Nominations and Elections Committee for consideration. If you would like to nominate another individual to serve, the nominee along with their contact information and reason for nomination is needed. The Nominations and Elections committee shall verify the eligibility of all nominees. Individuals so nominated shall have given prior consent to said nomination and election as an officer.
The call for Nominations and Elections closes at 11:59 p.m. EST, Wednesday, January 31, 2014.
To gain a better understanding of the roles and responsibilities of being a member of the PACA Board of Directors as well as the specific positions that are open on the 2014 PACA Board, please visit the PACA website at www.pacaoffice.org/bylaws.shtml for roles and descriptions. The following positions are open for nominations:
- PACA President
- PACA Vice President, Secretary, Treasurer
- PACA Officer-at-large (4) positions available
|November 12, 2013 –January 15, 2014||Call for Nominations Open|
|January 15 – January 31, 2014||Nominations and Elections Committee Receives Final Nominations|
|February 3, 2014||Nominations and Elections Committee Recommends Slate for Board Approval|
|February 13, 2014||Election Ballots Distributed to Members For Voting|
|March 13, 2014||Final Ballots Accepted by PACA|
|March 26, 2014||PACA 2013 Board Announces Election Results|
|May 1||PACA 2014 Board of Directors will take office|
Should you have any questions, please contact Sonia Wasco – PACA Nominations and Elections Committee Chair at 717-626-0296 or nominations@PACAoffice.org