Category Archives: Membership

New Slate of Officers for DMLA Board Presented

The DMLA Nominations and Elections Committee is pleased to announce the following slate of Officers for approval for the 2018 through 2020 DMLA Board:

  • DMLA President – Geoff Cannon, Masterfile
  • DMLA Vice President – Leslie Hughes,
  • DMLA Secretary – Candice Murray, Shutterstock
  • DMLA Treasurer – Chris Carey, Minden Pictures
  • DMLA Officer-at-large   (4) positions
    • Tawnya Crawford, Getty Images
    • Rick Gell, Consultant
    • Nuno Silva, Stocksy United
    • Julie Zentmaier Sloane, Science Source
  • DMLA Past President – Sarah Fix, Blend Images

Ballots for Election will be sent out next week. Should you have any questions, please contact Sonia Wasco – DMLA Nominations and Elections Committee Chair, Sonia Wasco at 717-626-0296 or

New DMLA ByLaws Require Vote from Members

The Executive Board of DMLA voted today on a revision of the Digital Media Licensing Association ByLaws.  We will have a general vote on these new bylaws one month from today before our general election.  Please take time to review the bylaws here.  If you have any questions, please contact Cathy Aron, DMLA Executive Director at or 714-815-8427.

Ophelia Chong, Stock Pot Images, Does it All


Ophelia Chong, Program Chair for the DMLA 2017 Conference and Founder and CEO of Stock Pot Images is one those people who never stops.  She was recently featured in two articles about her business and one of her outreach projects.

“Today, the story of StockPot Images is rooted in many lives, and many realities, but it all began with Ophelia’s sister, who copes with an incurable disease.  She came to visit Ophelia and tried cannabis to help alleviate her symptoms.  Ophelia realized that this plant could help her promote her healing, health, and well being.  “How does the media portray people like my sister?”  The answer was with old stereotypes of potheads and such. This laid the groundwork for her mission: to advocate for the legalization of cannabis and offer truthful reflections of the faces and communities that embrace cannabis. ”

Congratulations Ophelia!  You bring great energy to DMLA!

PICHA Stock – Do you speak Swahili?

New in 2017, we are highlighting various DMLA members to give insight into their businesses with Member Profiles.  Visual Connections recently ran this amazing article on one of our members,  Josiane Faubert of PICHA Stock.  We thank VC for allowing us to repost their work and bring you an insight into one of our newest members. Josiane will be speaking at the DMLA 2017 Conference in October with a DMLA Talk.  Read the entire article here.

PICHA – Do you speak Swahili?

New in 2017, we are highlighting various DMLA members to give insight into their businesses with Member Profiles.  Visual Connections recently ran this amazing article on one of our members,  Josiane Faubert of PICHA Stock.  We thank VC for allowing us to repost their work and bring you an insight into one of our newest members. Josiane will be speaking at the DMLA 2017 Conference in October with a DMLA Talk.

©DudefromSA @PICHA

Diversity and Authenticity – the need to have visual media accurately reflect the world has perhaps never been so urgent and necessary. Tell us about yourself and how PICHA Stock came to be:
PICHA, is a RF stock photo library specialized in Africa. I started PICHA in 2014 because I felt we needed better representation of Africa in this industry. I am from Gabon and from France and I was always frustrated when trying to find contemporary images of Africans, so I started PICHA with my own collection and now we have contributors from South Africa, Kenya, Ghana and Morocco. My goal is to be able to get contributors from all over Africa.

What is your process for sourcing and working with your photographers to create relevant imagery? Are they exclusively from Africa or do you work with photographers internationally?

We work with photographers internationally, although our sourcing efforts are dedicated to photographers on the African continent. We get a lot of referrals, people who refer photographers they know/love, and we also scout social media a lot to see what people are producing. Word of mouth and social media are key for us.

There is also an investment in time educating on what works and what is relevant in the stock industry.


The RF business model is certainly the prevailing and most popular at the moment. Sustaining and growing business with lower price points has got to be a challenge – Where do you see PICHA Stock in the market place and how do you plan to firmly establish the collection?

Finding the right balance is a big challenge. The RF model makes things easier for buyers and is becoming the norm. Surviving in this market means finding ways to differentiate yourself. PICHA is very different, we focus exclusively on Africa. Our goal is to show Africa in many ways, especially the modern Africa. PICHA has been growing and buyers especially in Africa are starting to embrace PICHA too.

Distribution is such a vital cornerstone for any collection – what are your plans for reaching markets outside Africa?

PICHA is very careful with other channels of distribution. We have been talking with a few other agencies but we value agencies who can really see PICHA’s collection with real added value, and not just another source for more photos. We are testing a few partnerships at the moment.

Tell us about some of your favorite photos in the collection.

Recently we showcased a few photos for Valentine’s Day and they were quite funny, people’s engagement on social media during valentine’s day quite high.

I am normally fond of images that depict ‘everyday workers’, people who have small shops or who sell on the street. I feel like everyday workers are the soul of any city.

©Adama Traore @PICHA

How long have you been a DMLA member and what has your experience been like so far?

I have been a member of DMLA for a year now and it has been great. DMLA provides many resources and as a small agency, I am really thankful for this, especially the legal resources. The icing on the cake with DMLA is the conference where I’ve been able to meet and learn from great people.

What else would you like the readers to know about PICHA Stock?

PICHA means ‘image’ in Swahili and it is a collection of warm and rich photos of Africa. PICHA is very young and very dynamic. If you are looking for something original and out of the ordinary, PICHA is the site to check.

Thank you Visual Connections!


A Note from the President

Hi members,

I wanted to give you all a quick update on the board composition at DMLA.  The board members recently unanimously approved a request from Geoff Cannon for a temporary leave of absence.  I will be serving as acting president during this period.


Cathy, the Board, and myself are excited to continue the progress of the organization and our annual conference in October.


For any questions, please don’t hesitate to contact me or Cathy.


Andy Yang, CEO 500px
Acting DMLA President

DMLA Conference Sparkles from All Views

© Joseph Santa

© Joseph Santa

© Joseph Santa

© Joseph Santa

© Joseph Santa

© Joseph Santa

The 2015 Conference (our 20th Annual) by all accounts was an overwhelming success! We’d like to thank all the participants for their contribution to the event and for helping to make it so relevant. It is the presence and enthusiasm of such a variety of attendees from all over the world that make these meetings so worthwhile.

©Joseph Santa

©Joseph Santa

While moving to New Jersey was a bit controversial to some, the amazing views and the accommodations more that made up for a little inconvenience. Most people found the 5-minute trip on the PATH train to Manhattan to be very easy!

The conference was jammed packed with people, quality sessions and every one of our speakers and panelists were prepared to give enormous amounts of information to our audience. We will be posting a series of reviews of all the sessions in upcoming blogs.

Events like this don’t happen without a lot of hard work from a lot of people. A special thank you to Ellen Boughn and her Program Committee for a flawless conference from start to finish: Doug Dawirs, Lynn Eskenazi, Ellen Herbert (Novel Expressions), Paul Melcher, Nuno Silva (500px) and Sonia Wasco (Grant Heilman Photography).

To Ophelia Chong (Stock Pot Images), a new DMLA Member, who jumped in and volunteered to run the front desk at her first conference, a huge thank you… and to the Agency Access crew who assisted her: Amanda Cronin, Katie Knepple, Matthew Spindler and Michele Mattera.

© Joseph Santa

© Joseph Santa

Congratulations to our 2015 DMLA Award winners, a new tradition that was started this year: Volunteer of the Year, Karen D’Silva; Corporate Sponsor of the Year, Agency Access and to our Lifetime Achievement Award winner: Sonia Wasco, Grant Heilman Photography.  A Well deserved honor by all of the recipients!

A big shout out to all our speakers, moderators and panelists whose contributions were above expectations and who made our sessions so very interesting and informative.  A huge thank you to Doug Dawirs for making the AV work so seamlessly.

We are thankful to our photographer, Joe Santa, who donated his incredible talents to capture the great moments of the event.  Look for his photos with our session reviews.

Thanks to all our conference sponsors: 500px, British Pathé, CDAS, Condé Nast, Corbis, Gaopin Images, ImageProtect, Visual Connections and especially Agency Access who did all the design work for the event (Alison Abate and Katie Jackson most of all). Please plan ahead to take advantage of one of 2016’s sponsorship opportunities.

These Conferences keep getting better and better! Make your plans now to attend next year’s event. We’ll have information soon on dates and location. All you need is a quest for knowledge and lots of business cards!

See you next year!!

DMLA President’s Message




Sarah Fix, DMLA President, shares the accomplishments of the current Executive Committee and looks forward with the key initiatives still in the works.

Read about the 3 goals that are being used to build longevity and strengthen core principles of our association in regards to legal advocacy, networking, and education.  Read her message here.

President’s Message

Dear DMLA members,

At the start of my Presidential term in 2014 there were 3 major goals put into place to move DMLA forward. Now that we are more than half way through the current Executive Committee’s term (5/1/14-5/1/16) it is a good time to share with the membership the accomplishments and continued key initiatives still in the works.

3 major goals for DMLA 2014-2016:

  1. Increase membership
  2. Add value for our members
  3. Increase communication

These 3 goals are the most effective ways to build longevity and strengthen our core principles of legal advocacy, networking, and education. After a year of focused efforts and steady implementation, there has been some success and momentum that gives us reason for optimism.

Increase membership:

Increasing financial resources and expanding involvement is vital to our industry. Changing our name from PACA (Picture Archive Council of America) to DMLA (Digital Media Licensing Association) was the first step to more accurately represent our changing membership and desire to attract related industry segments that are also licensing media.

We welcome our new and rejoining members, as well as our new corporate sponsors.

New and Rejoining Members, 2014-2015:

Returning Members:

  • FotoSearch
  • Getty Images
  • PhotoSpin

Corporate Sponsors:

  • Karen D’Silva Creative Services
  • Clear Arts
  • Digimarc
  • Haystack
  • Imagewiki

General Members:

  • 500px Prime
  • Adobe Systems
  • Celebrity Footage
  • GraphicaArtis
  • Hero Images
  • Novel Expression
  • PhotoAbility
  • Stocksy United
  • Stock Pot Images
  • Vault Archives

Associate Members:

  • Eugene Mopsik
  • Michael Beasley


  • Steven Skilfas Photography
  • PressFoto PTE

Our new members and sponsors have joined DMLA under the leadership of Leslie Hughes, CEO of Visual Steam, as DMLA Membership Committee Chair.

Over the next 6 months we will be starting an initiative to increase membership in related industries that license content outside of traditional stock photography. We will be making new contacts through licensing conferences, research and developing company lists, and cold calls.

Adding Value:

Our member’s have different needs today than they did when the trade organization began over 60 years ago, actually, different than the needs from 10 years ago. To address the changing landscape, we are looking at ways to bring the entire licensing community to the table: clients, photographers/filmmakers, and licensors. By getting everyone engaged, we provide new opportunities for our members, expand our membership, and have the ability to communicate needed information to a wider, relevant group.

 The Annual DMLA Conference —

Please join us at the DMLA Conference October 25-27, 2015 in NJ City. You get all the information here. This is one of the greatest benefits of your association membership

Two days of DMLA conference presentations will have you up to speed and feeling inspired. You will be hearing directly from many of the innovators and industry experts in technology and marketing, legal, content creation, and sales. Committee Chair, Ellen Boughn, along with the conference committee have been hard at work!  Special thanks to Agency Access for being our major sponsor for our 20th Annual Conference and to Condé Nast, Corbis and Stocksy who have already stepped up as event sponsors!

Conference committee:

  • Cathy Aron
  • Doug Dawirs
  • Lynn Eskenazi
  • Ellen Herbert
  • Paul Melcher
  • Nuno Silva
  • Sonia Wasco

Annual DMLA Conference Party –

What better way to bring everyone from the licensing community together than to celebrate with a party! The 2014 Annual DMLA Conference Party held at The International Center For Photography was well received. This was the first time everyone in the licensing community was invited. The invitations had an extensive mailing list through Agency Access, Visual Connections, ASMP, and DMLA the event was well attended.

In 2015, we will continue to make investments in a larger party to bring everyone together. We are excited to announce that the 2015 Annual DMLA Conference Party will be at a brand new venue at the Condé Nast event space on the 34th floor of the World Trade Center. Please join us for a spectacular view and great company.

This year we would like to celebrate at the Annual Party by holding our first DMLA Members Award. Our trade organization can only function with the support of our membership volunteers. It’s a fantastic opportunity to make new business connections, apply skills, and build a resume. We would like to recognize those members who have gone above and beyond to support our industry and trade organization through their volunteer efforts. We will have an award for a Life Time Achievement and 2015 Contributions.

Webinars – Our new quarterly webinars reach an expanded audience on a regular basis, providing live discussions as well as a growing archive resource. This tool gives us a way to consistently share educational information throughout the year. To promote this new offering and to reach everyone within our industry the webinars have been made available to members and non-members alike, as well as access to the recordings. We will be re-evaluating access at the end of the year for non-members. The live webinars have averaged 100 attendees per session and 400 downloads to the recordings on Vimeo.

Please join us for our next webinar on Sales 9/30/15. More information to follow soon.

Access to archived webinars:

Increase Communication:

We have been working on increasing communication to our members as well as and the licensing community at large. We strive to provide frequent and substantive information. Additionally, it requires modernization to more effectively reach a wider audience and present the information in an aesthetically pleasing way.

Marketing —

Brand Identity: In 2014 our Marketing Committee Chair, Karen D’Silva, has brought great value in her volunteer role by procuring key marketing relationships, along with creative oversight on promotions. In 2014, advertising agency, Biggs&Co became corporate sponsors. They provided, free of charge, an updated brand identity and 2014 conference promotional design in exchange for the promotional benefits as a corporate sponsor.

In 2015, Agency Access became corporate sponsors and amazing supporters of our organization. They are currently providing all of the 2015 conference design and marketing services along with access to their client mailing list, reaching 10,000+ recipients.

PacaSearch (soon to be DMLAsearch):

To be in line with our branding and name changes, PacaSearch, our online searchable database of member’s content, will be getting a name change to DMLASearch and a website facelift. We will be starting a massive rebranding campaign in Q4, 2015. The Agency Access mailing list will be put to good use to promote this service.

An email has gone out to all DMLA members requesting visuals for the DMLAsearch homepage. Please contact Cathy Aron if you need more information.

Social Media:

DMLA is a great outlet to have lively discussions about industry issues, share industry information, and be apart of the community. We encourage you to participate. To make our outreach more timely, consistent, and effective we are working with Riley Cardoza, an NYU English student to be a regular resource for content. She has ‘liked’ and become ‘friends’ with all of our members, affiliates, and corporate sponsors in an effort to share and re-tweet your information. She will also be attending the conference and live tweeting from the event.


There is still a lot of work to do. The Executive Committee meets monthly and will have an in-person meeting just before the conference in October. We welcome your feedback and appreciate any support you can provide to help us further achieve our goals.

We appreciate all of our member’s participation and financial support that allows our trade organization to thrive as an outlet for important legal advocacy, networking opportunities, and as a leading source for educational information. Make sure to take full advantage of your membership by including staff & co-workers in our communication, being active on the DMLA Facebook group page, and volunteering or sponsoring our events.. We will continue to work hard to expand membership, communication, and add value for our membership.



Sarah Fix