Category Archives: Education

SmartFrame, New DMLA Corporate Sponsor, Asks if Technology can Fight Technology

The biggest discussions and debates at the recent CEPIC Congress where centred around Google and our industrys efforts to overcome its dominance on search, and the negative impact it’s having on our on-line licensing and copyright preservation. We also explored emerging revenue opportunities and what the future holds for our industry.

Conversations naturally focussed on legal and lobbying efforts made by industry bodies such as CEPIC, DMLA and BVPA in this area, but we also wanted to highlight to members an emerging technology solution called the SmartFrame, that solves many of the issues discussed in our seminars. Read the entire article here.

Is the best way to fight technology with technology?

In our CEPIC Congress ‘Thank you’ newsletter we mentioned a few of this years very well-attended seminars. 

The biggest discussions and debates where centred around Google and our industrys efforts to overcome its dominance on search, and the negative impact it’s having on our on-line licensing and copyright preservation. We also explored emerging revenue opportunities and what the future holds for our industry. 

Conversations naturally focussed on legal and lobbying efforts made by industry bodies such as CEPIC, DMLA and BVPA in this area, but we also wanted to highlight to members an emerging technology solution called the SmartFrame, that solves many of the issues discussed in our seminars. 

SmartFrame were a sponsor of this year’s CEPIC Congress, indeed you may have seen their coffee cups around, met with their team, or have attended SmartFrame CEO; Rob Sewell’s seminar: “Regaining Control of your Online Images” on Friday afternoon. 

At his session, Rob demonstrated this innovative image technology that has the potential to revolutionise our industry, and addresses many of the issues discussed at this years congress. 

For those that didn’t catch that session; the SmartFrame is a patent-pending, secure, embeddable, trackable and interactive digital image format, which is looking to redefine the digital image standard in the coming months & years. 

As we all know, gaining control and properly policing image content on the Internet is long overdue, and whilst all the legal work being done is helping, it’s going to be a long and uphill battle. Rob believes that the best way to fight technology is with technology – much like anti-piracy control for audio and video content has been accomplished using technology – he believes the SmartFrame technology can do the same for the image industry.  

SmartFrame:
  • Helps to protect and raise awareness of copyright of images 
  • Drives traffic and sales back from Google
  • Can be shared & embedded in a controlled manner, always linking back to the content owner with a one click path to purchase 
  • Provides valuable business data and intelligence from wherever it is viewed
  • Offers an interactive and engaging viewing experience 
  • And provides new marketing and revenue opportunities for content owners
 

SmartFrame is starting to gain traction across a variety of verticals including the image industry, publishers, brands, fashion, online retail, property and automative sectors. 

Their API and dashboard can be integrated into any web platform or application, and SmartFrames can be updated dynamically and retrospectively wherever they have been embedded on the Internet. Further info can be found at www.smartframe.io.

One of the big challenges, and a key point of discussion at CEPIC, is the issue of Google scrapping and serving content, and the content then being consumed and shared across the internet directly from their search listings, with no attribution or clear path back to the owner. 

The SmartFrame technology mitigates this problem, as it ensures the high resolution image remains invisible to Google and web scrappers, while allowing Google to see a small unusable watermarked thumbnail, complete with a clear call to action such as “View Photo”, which then drives traffic back to the hosted platform to see the full secure SmartFrame version of the image. This has no negative impact on ranking, as you can see from this set of Google Search Results for a photographer currently using SmartFrame. The photographers images are on the first page of Google results here, and if you click to the Google Images view you’ll see the top ranking images are also SmartFrame thumbnails – all leading back to the photographers website – where the viewers can experience the SmartFrames and license the images directly or share them in a controlled manner. 

Further examples of SmartFrames with various configurations can be viewed here SmartFrame Examples

SmartFrame have a busy features release schedule coming throughout 2017. Next up will be their Tracker feature, which will allow users to view where their images have been shared and embedded and how viewers are interacting with them. Then later in the year SmartFrame users will be able to communicate and advertise to their audiences in new and targeted ways, such as affiliate advertising & product linking to sales stores, in order to generate new revenue streams for our industry, alongside boosting more direct image sales.

The SmartFrame team are also working with a reverse search engine company to find infringements, and rather than asking for infringing uses of images to be taken down, they are asking them to swap them out for SmartFrames. In this way they are not only changing the way new content is being published, but also beginning to convert historical content too, helping the content owners to develop larger audiences, greater engagement and driving more traffic back to their / or third party platforms to monetise a variety of products and services. 

Could this be the future way to protect and monetise our content and grow our industry revenues? 

SmartFrame have put together a very generous offer for all of this years CEPIC delegates – they are offering FREE integrations and 12 month’s FREE use of their Showcase, Tracker and Monetizer upgraded packages.

To book a demo and experience how this technology can help revolutionise your business please contact us directly at hello@smartframe.io or visit www.smartframe.io/request-a-demo

www.smartframe.io 

DMLA Joins Opposition to NY State Right of Publicity Bill

DMLA recently joined many stakeholders in an urgent last minute push to oppose an amendment to New York State’s right of privacy statute, converting it to a right of publicity (Assembly Bill A08155 and Senate 5857-A) that would have granted a broad and ambiguous descendible right of publicity to anyone for 40 years after death, regardless of whether the person was domiciled in New York.

The media was particularly concerned as it looked like this bill had potential to pass before the end of the legislative session last week and the language would have had a severe impact on many forms of expressive speech, including the display and sale of prints and the licensing of photographs, video and other forms of visual art. DMLA prepared a memorandum in opposition and together with many law professors, media associations and individual companies (such as Getty Images and Shutterstock) signed on to full page advertisement published in the Albany newspaper urging the legislature to reject the bill as an attack on the First Amendment DMLA, and member Getty Images joined the lobbying efforts of the New York New Publishers Association and hired their lobbyist to work on this slowing down this bill. Last Tuesday Nancy Wolff, joined by Terry Byford and Eric Rachlis of Getty Images, joined other stakeholders at the State House in Albany New York to ask the legislature to slow the bill down right and get it right so it won’t hurt photographers, image library, and the media companies, many of whom are in New York, who use their services.

In the end the legislature in both houses did not bring the bill to the floor to vote before the end of session last week but its sponsors made it clear that they want to work with stakeholders to create an acceptable descendible right of publicity bill to be voted on in the near future.

Our thanks to Getty Images for hiring a lobbyist to work on this legislation in New York which permitted DMLA to be represented by a lobbyist as well. If any other members would be able to contribute to this lobbying effort and share the costs, please contact Nancy Wolff for further information.

DMLA plans to continue to be involved in any legislation that deprives a photographers or film owner’s right to display their property and copyright interest in their still and motion images.

You can see the other papers submitted here and here.

DMLA Webinar: Movement to Video & Mixed Media

 

WEBINAR

“The Movement to Video & Mixed Media Marketing”

When: Wednesday, May 17, 2017, 1 PM Eastern

Moderated By: Leslie Hughes, Visual Steam

“If a picture is worth 1000 words, video is worth 10000 words, literally.” The next DMLA webinar will explore the movement to video and mixed media online. What does it mean for content licensing, growing your business, the still photo business? The predictions are staggering—but will they be realized?

*According to a report by Cisco, 80% of all content viewed online will include video by 2019.

Leslie Hughes will moderate a conversation about the movement to motion, what it means, how brands are implementing video and using stills in mixed media projects.We will get perspectives from the creator of Pixeldot, Luke Taylor. Natalie Lloyd, also from Pixeldot, will join us as a brand strategist. We will also hear from Director/Photographer Stewart Cohen, who recently took over as CEO of Superstock.

Luke Taylor Luke Taylor

Founder/Creative Director
Pixeldot

Co-Founder of the award-winning branding agency, Pixeldot, Luke leads the creative direction of the business, embedding the practice of applying design thinking to solve business challenges into the core of every project. Entrepreneur-minded and creatively driven, Luke sees brand as the all-encompassing output of a business. As such, Pixeldot work with clients across the UK, Europe, US and Africa to unlock their potential through connecting the brand thread of their business.

Luke is also a photographer, father and Whippet owner, and an impassioned up-and-comer.

https://twitter.com/pixeldotluke
https://www.linkedin.com/in/pixeldotluke/
https://www.brandbypixel.com/


Natalie Cohen Natalie Lloyd

Brand Thinker/Strategist
Pixeldot

With a career that runs the gamut of the creative and digital industries, Natalie has been making her mark in the UK and abroad for the past decade. As Strategist at Pixeldot, Natalie draws on her experience to help businesses reach their full potential through technology. Spanning the UK, New York and Montpellier, previous roles include Director of MOHARA, a digital product studio and Curator / Producer of TEDxBrighton, with clients ranging from international banking groups to national public arts organizations.

https://twitter.com/natalie_l_lloyd/
https://www.linkedin.com/in/natalielloyd/
https://www.brandbypixel.com/


Stewart Cohen Stewart Cohen

Director/Photographer/CEO
Superstock

Canadian born Stewart Cohen is known for his subtle yet effective fashion in which he directs people, and for the enthusiasm and energy he brings to all assignments. His visual approach is honest, resonant, authentic and cinematic. He moves seamlessly between large-scale productions and smaller intimate ones keeping his visual acuity sharp.

Stewart is a founding member of Blend Images — the world’s leading multicultural commercial stock agency — and has led the Blend motion content ingestion system since 2009. In 2009 Stewart also joined a group that bought SuperStock, a royalty-free and rights-managed image collection which includes: fine art and illustration, vintage, science and technology, lifestyle and more. Stewart became the CEO of SuperStock in January 2017. .

https://www.linkedin.com/in/stewartcohen/
http://www.stewartcohen.com/
https://www.superstock.com


Stewart Cohen Leslie Hughes

President/Founder/CEO
VisualSteam and ISPY Visuals

With more than two decades of experience in digital media, Leslie Hughes’ career bridges creativity, business, content and technology. With VisualSteam, Hughes drives strategy and business development, developing insights, innovations and plans to help our clients move forward and grow their businesses. We help clients bring new products to market, new markets to products, and to communicate more effectively with their audiences. In 2016, Hughes founded iSPY Visuals, a search aggregation tool to help art buyers and photo editors more quickly and easily, find and work with visual content. iSPY launched its beta site in February 2017.

Hughes is a seasoned speaker, published writer, and visual content industry specialist. She has a passion for the ocean and spends as much time on the water as possible, boating, kayaking and swimming. Hughes is a mother, daughter, sister and women’s rights advocate.

https://twitter.com/lesliehughesny
https://www.linkedin.com/in/lesliehughesny
http://visualsteam.com
http://ispyvisuals.com

Please RSVP to info@visualsteam.com with a “Yes” or “No”

Adobe Connect

https://dmla.adobeconnect.com/r3y7a4qoycp

at 1 PM EST on May 17
select “enter as guest” and provide your name then click “enter room”

Please mute the microphone at the top.

To connect by phone dial…

855.870.5454 (toll free)
or
408.773.6768 (international)

Conference code: 163 631 9537

If you’ve not used Adobe Connect previously, we suggest logging into the session a few minutes before the start to download and configure the neccesary software.

A big thank you to Adobe for providing this service for our webinars

View our previous webinars at http://digitalmedialicensing.org/video-library.shtml

DMLAsearch

DMLA is a unique community of visual media licensing professionals who share a common goal, building a stronger and more profitable industry.

For more information contact Cathy Aron, DMLA Executive Director, cathy@digitalmedialicensing.org

DMLA Blog LinkedIn Twitter Facebook

 

A Victory for Creators and Licensors in Maloney vs T3 Ninth Circuit Decision

Maloney v. T3Media 

By Brianna Dahlberg of Cowan DeBaets Abrahams & Sheppard LLP

On April 5, 2017, in a victory for visual content creators and licensors, the Ninth Circuit affirmed the dismissal of a lawsuit brought by former college athletes alleging that T3Media had misappropriated their names and likenesses by selling licenses to photographs from the NCAA Photo Library. The Ninth Circuit held that the athletes’ claims for right of publicity and unfair competition under California law were preempted by the federal Copyright Act.

Read the entire article here.

Copyright Alliance Applauds House Judiciary Committee for Prompt and Decisive Passage of the ‘Register of Copyrights Selection and Accountability Act’ (H.R. 1695)

Bill would make selection process more effective and transparent and is critical to modernization of the U.S. Copyright Office

Washington, D.C. – March 29, 2017  – The Copyright Alliance applauded today’s approval of the Register of Copyrights Selection and Accountability Act (H.R. 1695), which was passed by the House Judiciary Committee, as amended, by an overwhelming majority of 27-1.

According to Copyright Alliance CEO Keith Kupferschmid, “we commend Chairman Goodlatte, Ranking Member Conyers, and all who demonstrated vigorous and expeditious backing for this important piece of legislation, enabling it to be passed through committee with tremendous bipartisan support.”

“The Register of Copyrights is an extremely important position to the U.S. economy, creativity and culture, which should be acknowledged by making the role a presidential appointee subject to Senate confirmation – just as the head of the Patent and Trademark Office and so many other senior government officials are,” Kupferschmid continued.

“Making the Register a presidential appointee as provided in H.R.1695 will not only make the selection process more effective and transparent but it’s also critical to the continued modernization of the U.S. Copyright Office. The bill enjoys widespread bipartisan support and little opposition because of the narrow and modest approach taken and the tremendous support for a more transparent process for selecting the next Register of Copyrights. We look forward to continued support for this legislation and to its passage by the House in the near future.” said Kupferschmid.

**DMLA, along with the Coalition of Visual Artists, was very active in backing this legislation.  Read here

The Fight Against Google Continues in the EU

Thanks to our working relationship with CEPIC,  we are kept up-to-date on the latest in the EU fight against Google.  DMLA is been part of ICOMP, which has now joined forces with OIP (Open Internet Project) to bring more pressure on Commissioner Vestager.  There are two related articles to read.  Part of one is below and the link to one from Politico is here.

Welcome to Morning Tech, your beacon of truth when there is fake news around EU’s tech politics and policies.

END OF A EUROPEAN SUCCESS STORY? After a year or so of relative silence, Google’s rivals and opponents are back in the streets, cranking up the pressure on Europe’s Competition Commissioner Margrethe Vestager to act. Last week, it was ICOMP and the Open Internet Project, this week it is Kelkoo tearing into the Shopping case.

The chief executive of Kelkoo, one of Europe’s largest shopping comparison websites, said his firm could go under next year if Vestager doesn’t take serious action in the six-year-old case. “We’ve got to the point where we have nothing left to lose,” Richard Stables told us.

Join the queue, Richard. Foundem, the original complainant, closed its website in December; Yelp announced around that time it was closing its European operations, complainant group ICOMP is pooling its resources with the Open Internet Project, while many other shopping websites have shriveled. And yet Kelkoo’s outburst is significant: It’s a big European player, with a presence in almost two dozen countries and 230 employees.

Berlin University of Applied Sciences Designs New Image Search

In 2014 Kai Bartel, Professor at HTW Berlin (University of Applied Sciences) was a speaker on one of our panels at the DMLA Conference “The Future of Image Search and Retrieval, From Description to Decryption”.  Since that time Dr. Bartel has continued his research in the field of image retrieval and has recently cooperated with pixabay in developing a visual image browsing tool similar to Google maps.  You can find their website here.

Pixabay wrote about their relationship with the University of Berlin and their search tool pics buffet in their blog: “ Picsbuffet was designed and implemented by the Visual Computing Group at the Berlin University of Applied Sciences (HTW Berlin). In order to make this image exploration possible, all images are visually arranged on an “image map” according to their similarities. The currently displayed section of the map can be interactively modified by dragging and zooming with your mouse: more similar images are displayed by zooming in and zooming out provides an overview of thematically related image concepts.  After entering keywords for a search, a region with appropriate results is displayed: The heat map in the upper left corner shows the regions where the corresponding pictures can be found. Clicking on the heat map or on one of the five images below the heat map will jump to the corresponding region. If you click on an image its preview image and a link to the Pixabay page will be shown. Alternatively, you can start a new search for similar images.”

 

You can see their entire blog here.

Dr. Kai thought that DMLA members, especially those who attended the meeting in 2014, would be interested in how their research has evolved.  For more information you can contact him at Kai-Uwe.Barthel@HTW-Berlin.de

Member Profile: Tetra Images

New in 2017, we will be highlighting various DMLA members to give insight into their businesses with Member Profiles.  First up in the series is Valerie Saunders, President of Tetra Images.  We recently sat down with her for a look at this RF collection with a conceptual concept focus.  You can read the entire interview here.