Photo-sharing startup EyeEm has raised $18 million to accelerate the expansion of its recently launched photo marketplace according to CEO Flo Meissner. They currently have a community of 13 million photographers across 150 countries.
The EyeEm’s unique social aspect to generating content in their marketplace gives them a “truer” feel than other stock photography and allows amateur photographers a space to get paid for their efforts. They have been building machine-learning algorithms that identify the visually appealing apects of images. Some of the money they have received will help them create “missions” to help them find new content.
Meissner says their ongoing goal will be technology. They want to index every image in the world and give access to every image to everyone who owns a smart phone. To date, EyeEm has only launched in the United States, but looks to expand to other markets.
New York-based Valar Ventures led the round, and Meissner writes that all of the startup’s previous investors (Earlybird Ventures, Passion Capital, Wellington Partners, Atlantic Labs and Open Ocean Capital) also participated in the round.