RAINN (Rape, Abuse & Incest National Network) recently launched a new multimedia campaign featuring seven survivors of sexual violence. Released to coincide with Sexual Assault Awareness & Prevention Month in April, the campaign highlights the scope and human impact of sexual violence in the U.S. The campaign features survivors speaking openly about sexual violence, the challenges they faced, and what it means to not be defined by these experiences.
The RAINN Survivor Series campaign was made possible by a Getty Images Creative Grant, awarded to ad agency Project Buchanan (Florence Buchanan, Creative Director) and Mother Image (Susan Carolonza Chanin, Executive Producer and photographer Rana Faure) and their partner, director Poppy de Villeneuve. In addition to funding from Getty Images,the campaign received broad pro-bono support from the New York creative community: post production and editorial house Hooligan, production company Zebra, with audio post production by Sonic Union, telecine by Nice Shoes, photo retouching and print production by Advertising Arts.
The campaign encourages those impacted by sexual violence to reach out for help through the National Sexual Assault Hotline, which saw a 10% increase in demand in the last year alone. In 2015, 157,157 people turned to the National Sexual Assault Hotline via telephone (800.656.HOPE) and secure online chat (online.rainn.org).
For many, chatting with a RAINN support specialist on the Online Hotline is the first time they’ve talked to anyone about their experience: 51% of minors and 28% of adults disclose what happened for the first time during an online session.
Read the entire press release here