Tag Archives: Adobe

DMLA 2017 Conference is Another Big Success

I’ve just returned home from New York and I’m feeling so grateful for your participation in this year’s DMLA Annual Conference.  Our attendance was greater than last years and I trust that you were happy to be back in Manhattan!

The conference survey has been distributed and I hope you take the time to give us your feedback on this year’s event.  Your comments are so important as we begin to prepare for next year’s meeting in Los Angeles, California.  With all the exciting new things on the West Coast in terms of media and usage we are very excited to bring DMLA out west!

First I want to give recognition to all the wonderful speakers, moderators and panelists who made the conference so compelling.

As all of you know, lots of work goes into putting on an event like the DMLA 2017 Conference and we are so privileged to work with so many talented people.  To our Program Committee led by Ophelia Chong (Stock Pot Images), Doug Dawirs (DMLA Tech Advisor), Rick Gell (Consultant), Paul Melcher (Melcher Systems), James Oh (Adobe), Andrew Rowat (Haystack), Julie Sloane (Science Source) and Sonia Wasco (Grant Heilman Photography) a huge thank you for putting together such a diverse and interesting program.

A huge thank you to Doug Dawirs for working so tirelessly both days on the AV for the sessions and making sure that everything flowed so well. And an extra thank-you to Ophelia for her design of the conference logo and the new fold-up program that I believe everyone really enjoyed having right in your name badge holder this year!!

A special thank you to Geoff Cannon, our DMLA President, for his support and guidance and to our Treasurer Chris Carey and Past President Sonia for all their extra help.

It’s almost impossible to put on a conference without the assistance of our sponsors to help with the costs and we are so grateful for their generosity.  Adobe stepped up again with the Platinum Sponsorship and provided the wonderful conference bags, the delightful opening reception and provided us with a great session.  Silver Sponsor Capture’s DMLA LIVE DAM 2017 gave everyone easy access to find people for meetings and they also sponsored the great notebooks everyone was using to take notes!  I hope you’ve checked out the site (https://dmla.capture.co.uk) since the conference to see all the great live images!

Thanks also to Cowan, DeBaets, Abrahams and Sheppards (CDAS) for sponsoring the lanyards.  To Clarifai, attending their first DMLA Conference, thanks for stepping up and sponsoring our Monday night cocktails!  Our printing was coordinated once again by Grant Heilman Photography and KeyIndia provided us with a wonderful masseuse that I hope you enjoyed.  Additional kudos to ImageRights who sponsored the photo booth at the cocktail parties (such fun) and the covered coffee cups during the day.

It was really nice this year to include more motion in our sessions and we thank both FOCAL and ACSIL for their participation and sponsorship.

And to our photographers Bjorn Bolinder (for the conference) and Jamie Ellington (for the receptions) who donated their excellent skills to our cause we are so very thankful.

And to Andrea Stern and Mary Egan from MOCA who helped me secure the sponsorships and provide all-around support for this event, a big hug and thanks!  They also have reviewed all the sessions and we will have those reviews up on the DMLA website ASAP.

Our photographers Bjorn Bolinder (for the conference) and Jamie Ellington (for the receptions) donated their excellent skills to our cause, many thanks!

Again, thanks to each of you for your support of DMLA and the conference.  I look forward to hearing your thoughts and suggestions.

If you would like to be involved in next year’s conference planning, please contact me.  cathy@digitalmedialicensing.org.    Looking forward to seeing everyone next year!

 

 

Conference Session: Adobe Stock, New Horizons and New Opportunities

by Andrea Stern, the MOCA

Overview:

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Everyone’s attention has been drawn to Adobe since its acquisitions of Fotolia earlier this year, In June, the company launched Adobe Stock, the world’s first stock content service that’s both a standalone marketplace and part of its Creative Cloud service/offering. Scott Braut, Adobe’s new Head of Content for Digital Media, will kick off our conference with a keynote presentation on Adobe’s view of their creative marketplace now and in the future. Scott will also discuss global trends, innovations, and opportunities as content creation, storytelling, and design become critical competencies for businesses in the era of publishing everywhere.

Content with impact.

Scott Braut’s message is that we now “Live in the World of digital experiences “ and this is the “Age of Content”!

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He has been in the industry for 20 years involved with visual content, technology and licensing and worked previously with Associated Press and Shutterstock and his new role is to grow the collection whilst supporting the artists who create the content.

Publishing communicates visually – internet is a dialogue driven by visual content. There is appreciation for quality, and consumers are looking for compelling and engaging content. He sees the future is not in how many views or hits you get, it’s now about action – what action does your content inspire?

Photographers are story tellers who have power to define our experiences, but “A good experience isn’t good enough. Our experiences must be great they must work flawlessly as well as beautifully. They must inspire us they must transport us and transform us.”

Scott describes Adobe’s mission as providing the means “to move the web forward and give web designers and developers the best tools and services in the world.” Having recently launched Adobe Stock with 40 million Fotolia images, they have produced the first stock content service to be integrated directly into the content creation process and the tools creatives use daily, thus becoming both a standalone marketplace and part of its creative service.

Scott spoke about the relationship between content and the creative tools and Jenn Tardiff gave an exciting demonstration of how Creative Cloud and Creative Sync support creatives in their work flow using different platforms. With pressure to deliver creative ideas and content faster than ever, synced tools and content make it possible to work across multiple devices to suit people’s busy working life on the go, at work or at home, allowing for collaboration and sharing.

A few statistics:

26% of marketers create 6 or more pieces of content per week

  • 69% of these believe original content is more effective than licensed syndicated content
  • 75% say they work across multiple mediums
  • 80% recognise the need to learn new skills and tools
  • Creative Cloud has over 2000 desktop apps and 10 mobile apps
  • 10million individuals and groups are working with Creative Cloud

Quoting Bryan Alvey, designer and entrepreneur, Scott says that the big change is that “The revolution occurred because the audience is now in charge”, and we can no longer control the audience, we have to engage and inspire them.