Team in Hyderabad joins long established network to monetize infringements for content owners
PicRights Europe GmbH, a global leader in copyright compliance, has once again expanded its enforcement network. To monetize copyright infringements for the world’s leading content owners, PicRights has added an experienced team in Hyderabad, India as the newest enforcement partner. This will augment PicRights’ long established network in major markets in Europe, North America, SouthAmerica and the Middle East, further cementing PicRights’ dedication towide-ranging geographical coverage of key markets around the world for its clients.
The new location is strategic. India remains the fastest growing major economy in the world. By 2024, India will have the largest population in the world and willexperience a 4x growth in consumer spending in the next ten years.
“Many of our current image collections have been available for licensing in this region for decades, but without the benefit of dedicated copyright enforcement. Our chosen partner in India will provide our clients withexcellent opportunities to further monetize their content,” says Alfred Hoefinger, CEO of PicRights Europe.
Conceptual Pictures, an experienced stock image licensor located in Hyderabad will be responsible for cases in both India and Singapore. “With the established expertise of my team and the PicRights state-of-the-art system, we were up and running on Day 1 in India,” says Ramji Ravindran, Founder and CEO of Conceptual Pictures.
Geoff Cannon, VP Sales of PicRights Europe, adds “As content owners know, copyright infringement is a huge challenge nearly everywhere, including in emerging markets like India. The addition of India to our already extensive enforcement network allows us to provide a robust global solution to our customers.”
With their end-to-end service, PicRights handles the difficult business of monetizing copyright infringements, allowing copyright owners to concentrate on their core business. Using state-of-the-art technology to identify infringements and a team of experienced staff to qualify them as enforceable, PicRights delivers actionable cases to the appropriate enforcement unit for settlement and collection of licensing fees.
PicRights Europe GmbH is headquartered in Switzerland with enforcement operations and professionalcompliance officers in central and northern Europe (Germany, Austria, Switzerland, France, Benelux andScandinavia), London (for UK and Ireland), the Middle East (Emirates and Saudi Arabia), Toronto (for USAand Canada), Sao Paulo (Brazil), Hyderabad (India) and Johannesburg (South Africa).
PicRights Europe GmbH
CONTACT: Geoff Cannon, VP Sales
PHONE: +1 416 816 5700