Tag Archives: DMLA 2015 Conference

DMLA 2015 Annual Conference Session Reviews

Starting today we will be posting session reviews from the DMLA 20th Annual Conference held October 25-27th, 2015 in Jersey City, NJ.  We have received rave reviews of the conference and the sessions specifically.  Whether you attended and missed some of the panels and speakers or missed this year’s event, here is your chance to get a glimpse of the highlights.

The first review is of the Keynote Speaker, Scott Braut, Adobe’s new Head of Content for Digital Media, giving his view of the future of digital licensing.  You can read it here.

A special shout-out to the MOCA for covering the sessions for us!

Conference Session: Adobe Stock, New Horizons and New Opportunities

by Andrea Stern, the MOCA



Everyone’s attention has been drawn to Adobe since its acquisitions of Fotolia earlier this year, In June, the company launched Adobe Stock, the world’s first stock content service that’s both a standalone marketplace and part of its Creative Cloud service/offering. Scott Braut, Adobe’s new Head of Content for Digital Media, will kick off our conference with a keynote presentation on Adobe’s view of their creative marketplace now and in the future. Scott will also discuss global trends, innovations, and opportunities as content creation, storytelling, and design become critical competencies for businesses in the era of publishing everywhere.

Content with impact.

Scott Braut’s message is that we now “Live in the World of digital experiences “ and this is the “Age of Content”!


He has been in the industry for 20 years involved with visual content, technology and licensing and worked previously with Associated Press and Shutterstock and his new role is to grow the collection whilst supporting the artists who create the content.

Publishing communicates visually – internet is a dialogue driven by visual content. There is appreciation for quality, and consumers are looking for compelling and engaging content. He sees the future is not in how many views or hits you get, it’s now about action – what action does your content inspire?

Photographers are story tellers who have power to define our experiences, but “A good experience isn’t good enough. Our experiences must be great they must work flawlessly as well as beautifully. They must inspire us they must transport us and transform us.”

Scott describes Adobe’s mission as providing the means “to move the web forward and give web designers and developers the best tools and services in the world.” Having recently launched Adobe Stock with 40 million Fotolia images, they have produced the first stock content service to be integrated directly into the content creation process and the tools creatives use daily, thus becoming both a standalone marketplace and part of its creative service.

Scott spoke about the relationship between content and the creative tools and Jenn Tardiff gave an exciting demonstration of how Creative Cloud and Creative Sync support creatives in their work flow using different platforms. With pressure to deliver creative ideas and content faster than ever, synced tools and content make it possible to work across multiple devices to suit people’s busy working life on the go, at work or at home, allowing for collaboration and sharing.

A few statistics:

26% of marketers create 6 or more pieces of content per week

  • 69% of these believe original content is more effective than licensed syndicated content
  • 75% say they work across multiple mediums
  • 80% recognise the need to learn new skills and tools
  • Creative Cloud has over 2000 desktop apps and 10 mobile apps
  • 10million individuals and groups are working with Creative Cloud

Quoting Bryan Alvey, designer and entrepreneur, Scott says that the big change is that “The revolution occurred because the audience is now in charge”, and we can no longer control the audience, we have to engage and inspire them.


DMLA Conference Sparkles from All Views

© Joseph Santa

© Joseph Santa

© Joseph Santa

© Joseph Santa

© Joseph Santa

© Joseph Santa

The 2015 Conference (our 20th Annual) by all accounts was an overwhelming success! We’d like to thank all the participants for their contribution to the event and for helping to make it so relevant. It is the presence and enthusiasm of such a variety of attendees from all over the world that make these meetings so worthwhile.

©Joseph Santa

©Joseph Santa

While moving to New Jersey was a bit controversial to some, the amazing views and the accommodations more that made up for a little inconvenience. Most people found the 5-minute trip on the PATH train to Manhattan to be very easy!

The conference was jammed packed with people, quality sessions and every one of our speakers and panelists were prepared to give enormous amounts of information to our audience. We will be posting a series of reviews of all the sessions in upcoming blogs.

Events like this don’t happen without a lot of hard work from a lot of people. A special thank you to Ellen Boughn and her Program Committee for a flawless conference from start to finish: Doug Dawirs, Lynn Eskenazi, Ellen Herbert (Novel Expressions), Paul Melcher, Nuno Silva (500px) and Sonia Wasco (Grant Heilman Photography).

To Ophelia Chong (Stock Pot Images), a new DMLA Member, who jumped in and volunteered to run the front desk at her first conference, a huge thank you… and to the Agency Access crew who assisted her: Amanda Cronin, Katie Knepple, Matthew Spindler and Michele Mattera.

© Joseph Santa

© Joseph Santa

Congratulations to our 2015 DMLA Award winners, a new tradition that was started this year: Volunteer of the Year, Karen D’Silva; Corporate Sponsor of the Year, Agency Access and to our Lifetime Achievement Award winner: Sonia Wasco, Grant Heilman Photography.  A Well deserved honor by all of the recipients!

A big shout out to all our speakers, moderators and panelists whose contributions were above expectations and who made our sessions so very interesting and informative.  A huge thank you to Doug Dawirs for making the AV work so seamlessly.

We are thankful to our photographer, Joe Santa, who donated his incredible talents to capture the great moments of the event.  Look for his photos with our session reviews.

Thanks to all our conference sponsors: 500px, British Pathé, CDAS, Condé Nast, Corbis, Gaopin Images, ImageProtect, Visual Connections and especially Agency Access who did all the design work for the event (Alison Abate and Katie Jackson most of all). Please plan ahead to take advantage of one of 2016’s sponsorship opportunities.

These Conferences keep getting better and better! Make your plans now to attend next year’s event. We’ll have information soon on dates and location. All you need is a quest for knowledge and lots of business cards!

See you next year!!

The Mobile Revolution is coming to the DMLA Conference in October

DMLA Conference Committee member Nuno Silva (500px) will lead industry colleagues, Patrick Tomasso (Mirum, Alan Capel (Alamy-Stockimo), Edwin Redzepagic (Diomedia-Historica), David Charlec (500px) and DMLA Board Member Elena Flanagan-Eister of Clashot in sharing their insight and experiences in the development, launching and success of their companies’ mobile apps.

Toronto based Patrick Tomasso, Associate Director, Creative Content at Mirum Advertising and Marketing will expand on his experiences with mobile advancements. He states, “…mobile photography has drastically changed the way we create photography for our clients, especially when the job calls for lifestyle images. My team shoots everything from cars to food with their iPhones. Mobile gives us the authenticity to enter social feeds naturally without looking like “ads”. Now that everyone has a camera in their pocket capable of capturing fantastic imagery, everyone is a content creator, allowing us to activate influencers to provide engaging content that is shot, edited and posted all from the palms of their hands.” At GRIP, Patrick is responsible for creating and optimizing content for digital platforms as he works with social based insights and analytics for all facets of advertising helping brands create content that people want to talk about and share.

Offering his perspective will be Alan Capel as Head of Content at Alamy’s mobile app, Stockimo, which launched in June 2013. Stockimo is an app for people who take great photos with their phones and want to monetize those images. Alan has overall responsibility for the app, its strategic positioning, features, branding and workflow. Stockimo is plugged into Alamy’s global sales channels where the point isn’t just about sharing and liking, it’s about making work available to advertising, design and editorial customers. Users receive feedback about whether customers like their shots or not and they are paid when their photos are used.

Head of mobile products at 500px, David Charlec, says: “We have a reputation for high-quality photos and we are building on that with ISO500-our iPhone app. ” According to an August 2015 article in TechNewsToday.com, Adobe Lightroom is integrated with the new 500px app. Users will have access to the Adobe Creative Cloud storage and some great mobile editing tools. Filters on the app provide a wide range of options including a perspective and noise reduction tool. The aim is to give users a better social experience and to attract more users. The redesign operates almost exactly like Instagram. Charlec will share his insights on what it takes to launch a successful mobile app.

London headquartered,. Edwin Redzepagic, CEO at DIOMEDIA, will share the development and the story behind their Historica Calendar mobile app intended for Education, picture researchers, publishers and history enthusiasts. DIOMEDIA’s Historica Anniversaries Calendar is an amazing and inspirational tool for planning projects covering the world’s major historical events, anniversaries and famous personalities. Users select from any date, future or past, to view anniversaries and associated archival and stock images using the Calendar mobile app from iTunes. Redzepagic says that Historica is focused solely on photo buyers and he is excited to share how Historica provides a set of stock images and archival photographs associated with thousands of major historical and cultural anniversaries.

DMLA Vice-President and Depositphotos CEO, Elena Flanagan-Eister is Co-Founder of Clashot, Depositphotos’ social platform and mobile application. Clashot launched in 2013, is “a photobank in your pocket.” This mobile app allows creation, publishing, discussing and selling photos by uploading photos for sale at Depositphotos directly from a mobile gallery after a quick moderation process. Clashot can be downloaded from the App Store or Google Play free of charge The application has a simple and user-friendly interface, allowing users to view, comment on, and “like” photo reports and individual photos, add users as “friends,” and to invite friends from Facebook, Twitter and Google+ to join. The photos that appear on the app’s “Popular” tab attract maximum attention from buyers around the world.