DMLA Conference Committee member Nuno Silva (500px) will lead industry colleagues, Patrick Tomasso (Mirum, Alan Capel (Alamy-Stockimo), Edwin Redzepagic (Diomedia-Historica), David Charlec (500px) and DMLA Board Member Elena Flanagan-Eister of Clashot in sharing their insight and experiences in the development, launching and success of their companies’ mobile apps.
Toronto based Patrick Tomasso, Associate Director, Creative Content at Mirum Advertising and Marketing will expand on his experiences with mobile advancements. He states, “…mobile photography has drastically changed the way we create photography for our clients, especially when the job calls for lifestyle images. My team shoots everything from cars to food with their iPhones. Mobile gives us the authenticity to enter social feeds naturally without looking like “ads”. Now that everyone has a camera in their pocket capable of capturing fantastic imagery, everyone is a content creator, allowing us to activate influencers to provide engaging content that is shot, edited and posted all from the palms of their hands.” At GRIP, Patrick is responsible for creating and optimizing content for digital platforms as he works with social based insights and analytics for all facets of advertising helping brands create content that people want to talk about and share.
Offering his perspective will be Alan Capel as Head of Content at Alamy’s mobile app, Stockimo, which launched in June 2013. Stockimo is an app for people who take great photos with their phones and want to monetize those images. Alan has overall responsibility for the app, its strategic positioning, features, branding and workflow. Stockimo is plugged into Alamy’s global sales channels where the point isn’t just about sharing and liking, it’s about making work available to advertising, design and editorial customers. Users receive feedback about whether customers like their shots or not and they are paid when their photos are used.
Head of mobile products at 500px, David Charlec, says: “We have a reputation for high-quality photos and we are building on that with ISO500-our iPhone app. ” According to an August 2015 article in TechNewsToday.com, Adobe Lightroom is integrated with the new 500px app. Users will have access to the Adobe Creative Cloud storage and some great mobile editing tools. Filters on the app provide a wide range of options including a perspective and noise reduction tool. The aim is to give users a better social experience and to attract more users. The redesign operates almost exactly like Instagram. Charlec will share his insights on what it takes to launch a successful mobile app.
London headquartered,. Edwin Redzepagic, CEO at DIOMEDIA, will share the development and the story behind their Historica Calendar mobile app intended for Education, picture researchers, publishers and history enthusiasts. DIOMEDIA’s Historica Anniversaries Calendar is an amazing and inspirational tool for planning projects covering the world’s major historical events, anniversaries and famous personalities. Users select from any date, future or past, to view anniversaries and associated archival and stock images using the Calendar mobile app from iTunes. Redzepagic says that Historica is focused solely on photo buyers and he is excited to share how Historica provides a set of stock images and archival photographs associated with thousands of major historical and cultural anniversaries.
DMLA Vice-President and Depositphotos CEO, Elena Flanagan-Eister is Co-Founder of Clashot, Depositphotos’ social platform and mobile application. Clashot launched in 2013, is “a photobank in your pocket.” This mobile app allows creation, publishing, discussing and selling photos by uploading photos for sale at Depositphotos directly from a mobile gallery after a quick moderation process. Clashot can be downloaded from the App Store or Google Play free of charge The application has a simple and user-friendly interface, allowing users to view, comment on, and “like” photo reports and individual photos, add users as “friends,” and to invite friends from Facebook, Twitter and Google+ to join. The photos that appear on the app’s “Popular” tab attract maximum attention from buyers around the world.