Tag Archives: RF Licensing Model

PICHA – Do you speak Swahili?

New in 2017, we are highlighting various DMLA members to give insight into their businesses with Member Profiles.  Visual Connections recently ran this amazing article on one of our members,  Josiane Faubert of PICHA Stock.  We thank VC for allowing us to repost their work and bring you an insight into one of our newest members. Josiane will be speaking at the DMLA 2017 Conference in October with a DMLA Talk.

©DudefromSA @PICHA

Diversity and Authenticity – the need to have visual media accurately reflect the world has perhaps never been so urgent and necessary. Tell us about yourself and how PICHA Stock came to be:
 
PICHA, is a RF stock photo library specialized in Africa. I started PICHA in 2014 because I felt we needed better representation of Africa in this industry. I am from Gabon and from France and I was always frustrated when trying to find contemporary images of Africans, so I started PICHA with my own collection and now we have contributors from South Africa, Kenya, Ghana and Morocco. My goal is to be able to get contributors from all over Africa.

What is your process for sourcing and working with your photographers to create relevant imagery? Are they exclusively from Africa or do you work with photographers internationally?

We work with photographers internationally, although our sourcing efforts are dedicated to photographers on the African continent. We get a lot of referrals, people who refer photographers they know/love, and we also scout social media a lot to see what people are producing. Word of mouth and social media are key for us.

There is also an investment in time educating on what works and what is relevant in the stock industry.

©JFP @PICHA

The RF business model is certainly the prevailing and most popular at the moment. Sustaining and growing business with lower price points has got to be a challenge – Where do you see PICHA Stock in the market place and how do you plan to firmly establish the collection?

Finding the right balance is a big challenge. The RF model makes things easier for buyers and is becoming the norm. Surviving in this market means finding ways to differentiate yourself. PICHA is very different, we focus exclusively on Africa. Our goal is to show Africa in many ways, especially the modern Africa. PICHA has been growing and buyers especially in Africa are starting to embrace PICHA too.

Distribution is such a vital cornerstone for any collection – what are your plans for reaching markets outside Africa?

PICHA is very careful with other channels of distribution. We have been talking with a few other agencies but we value agencies who can really see PICHA’s collection with real added value, and not just another source for more photos. We are testing a few partnerships at the moment.

Tell us about some of your favorite photos in the collection.

Recently we showcased a few photos for Valentine’s Day and they were quite funny, people’s engagement on social media during valentine’s day quite high.

I am normally fond of images that depict ‘everyday workers’, people who have small shops or who sell on the street. I feel like everyday workers are the soul of any city.

©Adama Traore @PICHA

How long have you been a DMLA member and what has your experience been like so far?

I have been a member of DMLA for a year now and it has been great. DMLA provides many resources and as a small agency, I am really thankful for this, especially the legal resources. The icing on the cake with DMLA is the conference where I’ve been able to meet and learn from great people.

What else would you like the readers to know about PICHA Stock?

PICHA means ‘image’ in Swahili and it is a collection of warm and rich photos of Africa. PICHA is very young and very dynamic. If you are looking for something original and out of the ordinary, PICHA is the site to check.

Thank you Visual Connections!

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Erickson Stock Offers a New Royalty-Free Stock Image Collection

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Erickson Stock announces half of its assignment-quality image collection will be released to a new royalty free pricing model. Erickson Stock has been a premiere boutique for unique stock photos for over 15 years. Covering visual topics such as healthcare stock photos and video, business stock photos and video, family stock photos and video, and many more.

Produced and directed by renowned photographer and artist Jim Erickson, this high-end collection has long been regarded by graphic designers and artists as some of the finest stock imagery in the world. Erickson’s award-winning photography has been said to “illustrate stories with the eye and heart of a photojournalist.’”

This is the first time Erickson Stock images have been offered in the royalty free format with a price point of just $750 per image.

Erickson Stock is the preferred choice for comps, swipes and creative ideas that are persuasive and visually dazzling. Designers seamlessly create their own cohesive, custom-looking campaign with this curated collection that has, until now, been exclusively Rights Managed.

Stock photos can be searched by visiting ericksonstock.com and checking only the “RF Images” checkbox, or simply look for the RF750 watermark on selected images.

PHOTO BUYER SURVEY REVEALS STRONG DEMAND FOR QUALITY

By Paul Melcher

Public photo industry surveys are so rare and few that it is always a refreshing exercise to review one when they do come out. VisualSteam just released the 2015 edition of its Art Buyer Survey and it surfaces some interesting trends.

Leslie Hughes, VisualSteam’s President and CEO, said, “Art Buyers are frustrated by stock agencies because of the time it takes to find ‘high quality’ content. They believe stock is too “stocky,” and many believe that pricing is still too high. Buyers want content that is fresh, easy to find, and authentic. Even so, nearly all use stock, and more than half say their use of stock images will continue to increase in the coming year.”

Another important fact showcased by this study is that RF still dominates the photo licensing landscaped. Not the microstock type but rather the more traditional, higher price point version. While the study does not dig deeper into the reasons why, a cross-reference to other answers seems to point to a crucial need for quality imagery. While the RF licensing model is  the easiest to manage for buyers, they still overwhelming seek the higher editing standards of the traditional RF. Rights-Managed and Microstock tied at 58% as the second most common license types with RM down from 66% a year ago and Micro down from 60% a year ago. The biggest surprise, in our eyes, is the sharp rise in free photos usage, up to 41% (was 33% a year ago).

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Type of license used by art buyer. Free images are flirting with Microstock and RM models. Source: VisualSteam

When asked what are their first stop go-to source for stock images, the panel overwhelmingly pointed to Getty Images, followed by Istock and then Shutterstock. This bias towards Getty is not due to the need for editorial images since the panel is in large majority commercial stock buyers from the ad/design/marketing / corporate world.  Rather, professional image buyers seem to seek Getty’s offering due to its scope, its reinvention and just probably because of long-established habits. Shutterstock has only recently ( last 2 years) addressed the high volume image buyer segment and might not yet offer the full scope of its demand. Let’s not forget, as well, that Getty Images’ revenue  is  twice  of Shutterstock’s.

Also interesting to note is the high position of Google in the result, confirming that the search engine is used as a meta search for visual content. As well, the Dollar Photo Club, a sub-brand of Fotolia ( acquired by Adobe and in the process of being shut down) rates higher than the larger, longer-established Corbis. Finally and also of importance, Pexels, a source of free images, marks the first ever appearance of a free site in the list, above a couple of microstock companies. One reason cited often is not pricing but originality/freshness of content. Interestingly, no mention of social media UGC content (Instagram, Pinterest, Flickr) appears on this list.

go-to-source-for-Stock-images

Number one go to source for stock images. note the appearance of Pexels, a free photo site on the list. Source: VisualSteam

The VisualSteam study has many more points of interest and offers a comprehensive snapshot of buyers’ habits and motivations. It should be a required read for anyone in the stock photo business, especially in the USA.  It is free for members of the DMLA and $50 for other and can be downloaded here. For those who wishes to know more, there will be a whole session on “The business of Free” at the upcoming DMLA conference, with 3 free content companies owners (similar to Pexels) explaining their business model. You can register for the conference here.