Tag Archives: SmartFrame

SMARTFRAME ANNOUNCES NEW GROWTH

 

SmartFrame has developed a revolutionary, patent-pending new image format for the internet that seeks to redefine and become the ubiquitous digital image standard. Having spent 5 years developing the technology and building the infrastructure to support exponential growth, SmartFrame is now seeing the technology being adopted by photographers, picture agencies, publishers and brands globally and is on target to having over 1 billion SmartFrames on the Internet in the next 4 years.

Read the entire article here

SUBSTANTIAL GROWTH FOR SMARTFRAME TECHNOLOGIES LTD

 

 

“SmartFrame has developed a revolutionary, patent-pending new image format for the
internet that seeks to redefine and become the ubiquitous digital image standard.”

Having spent 5 years developing the technology and building the infrastructure to support
exponential growth, SmartFrame is now seeing the technology being adopted by photographers, picture agencies, publishers and brands globally and is on target to having over
1 billion SmartFrames on the Internet in the next 4 years.

SmartFrame provides its users with unprecedented protection of their digital assets, persistent attribution, world class pixel-perfect presentation, audience engagement through custom overlays and calls to action, controlled sharing tools and full tracking and analytics data, whilst also providing the ability to update their SmartFrame’s dynamically and retrospectively, leaving them in full control at all times. SmartFrame have also developed in-image advertising options allowing it’s users to either set campaigns for their own in-house marketing and advertising purposes wherever they are displayed on the Internet, or opt in for SmartFrame to monetize their content for them via their programmatic advertising functionality.

SmartFrame is an embeddable format and as simple as embedding a YouTube video, Imagine your image content going viral and getting paid every time your image is viewed!

SmartFrame is proud to announce the closing of a further £1.5m funding round, and a
number of exciting new appointments and developments.

SmartFrame is delighted to announce they are completing a further £1.5m round of funding, bringing a total of £4.3m of investment into the business to date. The funding has been secured from some of the UK’s most prominent business leaders and angel investors.

In addition to the funding raised, existing shareholder James Rutherford, Head of European Equities at Hermes SourceCap has been appointed as Chairman of the Board.

The SmartFrame executive team in London has also expanded to include; Rob Staunton as Global Director of Programmatic Advertising, Phil Nott as Sales Director and Cayle McNair as Marketing Manager. In addition SmartFrame’s Berlin office have welcomed Product Manager, Alexander Gloeckner to the team. The company is currently counting 23 full-time staff across London, Berlin and Krakow with additional recruitment underway.

September will see the company launch their new self-service platform with a Freemium subscription plan, along with a number of easy integration tools and plugins to follow, supporting mass adoption of the format to the wider internet, and underpinning SmartFrame’s mission: “ to redefine the digital image standard ”.

Finally, SmartFrame will be present at several International events this year. Up next, the team will be exhibiting at the Digital Marketing World Forum (DMWF) in Amsterdam. They will also be at the London eCommerce Expo exhibiting in the Innovation section. They are a proud sponsor and will be presenting at this year’s BAPLA Focus in London. In October, SmartFrame will also be the joint Platinum sponsors, in partnership with Image Rights International at the Digital Media Licensing Association (DMLA) in Los Angeles.

In reaction to the substantial growth and success of SmartFrame, CEO Rob Sewell, has commented:

“It’s remarkable to see how far SmartFrame has come, having expanded from 3 to 23 FTE’s,with offices set up in London, Berlin and Krakow, and over £4m of funding secured to date.
The company has attracted top talent and Investment across the board and is now entering a stage of rapid expansion and evolution with an anticipated headcount of 60 FTE’s this time next year.
Watch this space as we announce some major global partnership launches in the coming months.”

For further press info, interviews and images please contact:

Cayle McNair, Marketing Manager, SmartFrame Technologies

T: +44 (0) 7850 195 087

E: cayle.mcnair@smartframe.io

Please visit

SmartFrame, New DMLA Corporate Sponsor, Asks if Technology can Fight Technology

The biggest discussions and debates at the recent CEPIC Congress where centred around Google and our industrys efforts to overcome its dominance on search, and the negative impact it’s having on our on-line licensing and copyright preservation. We also explored emerging revenue opportunities and what the future holds for our industry.

Conversations naturally focussed on legal and lobbying efforts made by industry bodies such as CEPIC, DMLA and BVPA in this area, but we also wanted to highlight to members an emerging technology solution called the SmartFrame, that solves many of the issues discussed in our seminars. Read the entire article here.

Is the best way to fight technology with technology?

In our CEPIC Congress ‘Thank you’ newsletter we mentioned a few of this years very well-attended seminars. 

The biggest discussions and debates where centred around Google and our industrys efforts to overcome its dominance on search, and the negative impact it’s having on our on-line licensing and copyright preservation. We also explored emerging revenue opportunities and what the future holds for our industry. 

Conversations naturally focussed on legal and lobbying efforts made by industry bodies such as CEPIC, DMLA and BVPA in this area, but we also wanted to highlight to members an emerging technology solution called the SmartFrame, that solves many of the issues discussed in our seminars. 

SmartFrame were a sponsor of this year’s CEPIC Congress, indeed you may have seen their coffee cups around, met with their team, or have attended SmartFrame CEO; Rob Sewell’s seminar: “Regaining Control of your Online Images” on Friday afternoon. 

At his session, Rob demonstrated this innovative image technology that has the potential to revolutionise our industry, and addresses many of the issues discussed at this years congress. 

For those that didn’t catch that session; the SmartFrame is a patent-pending, secure, embeddable, trackable and interactive digital image format, which is looking to redefine the digital image standard in the coming months & years. 

As we all know, gaining control and properly policing image content on the Internet is long overdue, and whilst all the legal work being done is helping, it’s going to be a long and uphill battle. Rob believes that the best way to fight technology is with technology – much like anti-piracy control for audio and video content has been accomplished using technology – he believes the SmartFrame technology can do the same for the image industry.  

SmartFrame:
  • Helps to protect and raise awareness of copyright of images 
  • Drives traffic and sales back from Google
  • Can be shared & embedded in a controlled manner, always linking back to the content owner with a one click path to purchase 
  • Provides valuable business data and intelligence from wherever it is viewed
  • Offers an interactive and engaging viewing experience 
  • And provides new marketing and revenue opportunities for content owners
 

SmartFrame is starting to gain traction across a variety of verticals including the image industry, publishers, brands, fashion, online retail, property and automative sectors. 

Their API and dashboard can be integrated into any web platform or application, and SmartFrames can be updated dynamically and retrospectively wherever they have been embedded on the Internet. Further info can be found at www.smartframe.io.

One of the big challenges, and a key point of discussion at CEPIC, is the issue of Google scrapping and serving content, and the content then being consumed and shared across the internet directly from their search listings, with no attribution or clear path back to the owner. 

The SmartFrame technology mitigates this problem, as it ensures the high resolution image remains invisible to Google and web scrappers, while allowing Google to see a small unusable watermarked thumbnail, complete with a clear call to action such as “View Photo”, which then drives traffic back to the hosted platform to see the full secure SmartFrame version of the image. This has no negative impact on ranking, as you can see from this set of Google Search Results for a photographer currently using SmartFrame. The photographers images are on the first page of Google results here, and if you click to the Google Images view you’ll see the top ranking images are also SmartFrame thumbnails – all leading back to the photographers website – where the viewers can experience the SmartFrames and license the images directly or share them in a controlled manner. 

Further examples of SmartFrames with various configurations can be viewed here SmartFrame Examples

SmartFrame have a busy features release schedule coming throughout 2017. Next up will be their Tracker feature, which will allow users to view where their images have been shared and embedded and how viewers are interacting with them. Then later in the year SmartFrame users will be able to communicate and advertise to their audiences in new and targeted ways, such as affiliate advertising & product linking to sales stores, in order to generate new revenue streams for our industry, alongside boosting more direct image sales.

The SmartFrame team are also working with a reverse search engine company to find infringements, and rather than asking for infringing uses of images to be taken down, they are asking them to swap them out for SmartFrames. In this way they are not only changing the way new content is being published, but also beginning to convert historical content too, helping the content owners to develop larger audiences, greater engagement and driving more traffic back to their / or third party platforms to monetise a variety of products and services. 

Could this be the future way to protect and monetise our content and grow our industry revenues? 

SmartFrame have put together a very generous offer for all of this years CEPIC delegates – they are offering FREE integrations and 12 month’s FREE use of their Showcase, Tracker and Monetizer upgraded packages.

To book a demo and experience how this technology can help revolutionise your business please contact us directly at hello@smartframe.io or visit www.smartframe.io/request-a-demo

www.smartframe.io